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Social Media & Mobile Access for Dealer Marketers
F&I and Showroom presents an in-depth examination of how social media and mobile access influence a consumer on decision-making when purchasing a vehicle. Through research from a year’s worth of...
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Big Data & Facebook Essentials for Strategy Building
From Search Engine Watch, Social Data and APIs for Big Data Strategies are explored. Learn the best ways to use Facebook, what Facebook remembers about you, and how the Open Graph data available will...
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The Big Picture: Social Media Spending & Success Rates
New from Uberflip, some serious stats on the social media world tell us how social advertising is affecting marketing budgets. Social ad adoption, allocated budgets, and the success rates of paid...
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The Key to Unlock Your Best Social Media Content Resource
In today’s knowledge-based, sharing economy, we need to figure out how we can really engage our customers. It’s gone beyond simple tweets and Facebook updates. We have to examine how we can really...
View ArticleMarketer’s Choice: Top TED Talks
Below, a selection of videos from TED conferences that no marketer should miss out on. Details on how to best spread ideas outside of the “TV industrial complex”, physics and marketing analogies, and...
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Leadership and Social Media Marketing: Can You Have One Without The Other?
Social Media is all about influence. We influence our friends when we comment on their Facebook. We influence our network when re-tweet awesome content. We interact with brands who influence us whether...
View ArticleBuick’s Pinterest Contest: Design Submissions Re-model 2013 Encore Interior
From PFSK, Buick’s “Pinterest to Dashboard” campaign promoted the 2013 luxury car via Social Media. Expanding customer relations and developing a car for the younger generation, Buick’s new interior...
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Supercharged Social Media Strategies to Increase Your New Car Sales
ORLANDO, Fl. – MARCH, 2013 – Automotive sales are more complex today than ever before. Readily available consumer reports, performance data, ratings and reviews turn average consumers into savvy...
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3 Key Steps Using Social Media to Introduce Trust Back Into Transactions
It’s time for dealerships and other businesses to realize that in order to survive for the long-term you need to embrace the crowd. Discover how to build relationships with your audience, empower them...
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Improved Consumer Targeting, Courtesy of Facebook
According to Search Engine Journal, Facebook advertising gives AdWords a run for it’s money in both simplicity and audience-targeting. Reaching new customers based on their Power Editor is a simple...
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Re-develop Customer Relations with Low Pressure Sales Tactics in Pre-owned
Jenn Herman provides customer insight on the experience available in the used department. Re-working your sales team to be less pushy and more professional is an obvious tactic that improves customer...
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What Not to Miss: Google Plus for Marketers
Good social media campaigns have grasped Facebook, YouTube, and know the up-and-coming value of Twitter. According to Uberflip, Google+ is still an underused marketing platform, despite being the...
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Content Marketing: What It Is and How to Master It in 2013
“If you’re not content marketing, you’re not marketing.” ~Joe Pulizzi, speaker, author and founder of Content Marketing Institute I just had a meeting with a potential dealer client who’s been...
View ArticleAre Marketers Marketing to You, or to Your Customers?
Whether it’s social media or the mobile craze, technology and marketers are all willing to fill you in on the next thing coming down the pike. I remember years ago when Facebook marketing was hitting...
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10 Online Marketing Predictions to Inform Your Strategy in 2014
10 Marketing trends to look out for in 2014, according to Entrepreneurs Business marketing last year was like a roller coaster ride. We saw new platforms, new channels,new roles and new tools pop up...
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7 social media tricks you might not know
7 social media tricks you might not know, according to Ragan. As social media community manager, I’m on social media daily. Over the years, I’ve built up a wealth of little tricks. They’re not...
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3 Social Selling Tips to Inspire Loyalty Not Just Transactions
“There are only two ways to influence human behavior: you can manipulate it or you can inspire it.” ~ Simon Sinek, Author, “Start With Why” It’s a tall order to inspire customer loyalty. Every business...
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Be Helpful: Build Trust Online & Sell More
If you’re looking to promote your dealership on the Internet, you first need to establish trust. It’s not enough to build a great website, optimize it so that it ranks well within search engine...
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Five Ways You Can Benefit from a Social Media Audit
Whether you’re doing Social Media marketing in-house or outsourcing, it’s hard to know where the gaps are between your dealership’s current marketing and where you need to be in order to succeed. Given...
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3 Smart Social Selling Strategies to Convert Hyper-Informed Customers
Many businesses are lagging behind when it comes to meeting their potential customers’ needs online. Customers are switching between various sales channels, expecting seamless integration across touch...
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